National Dog Biscuit Day

February 23rd is National Dog Biscuit Day. Watch our video demonstrating the Magic Gripper Box Palletiser for Dog Biscuits – the result of Simmatic Automation’s collaboration with RARUK Automation Ltd and Whitlow Engineering Limited…

The box palletiser has 16 x VMECA Magic Grippers zoned into two halves, controlled by independent control valves, allowing them to lift four boxes of dog food and place four or two at a time. A laser cut aluminium mounting plate, also supplied by Simmatic Automation, allows the customer to connect directly to a universal robot. As February 23rd is National Dog Biscuit Day we thought it was the perfect opportunity to show you.


The Magic Gripper is unique to the vacuum handling market. This clever innovation from VMECA takes the already very successful configurable Magic Cup and offers it coupled directly to a carefully measured vacuum source; a tailored gripper specific to the project’s demands can be created from one line of products.

Ask Simmatic Automation Specialists Ltd about VMECA’s Magic Gripper pick and place solutions.  We invite companies to ‘Challenge Us’ with their industrial vacuum handling applications – we can help with your difficult to handle products. Follow this link to Simmatic’s YouTube channel, subscribe and watch more industrial handling solution videos.

Many of Simmatic’s recently solved challenges are highlighted on our Blog Page – complete with a video demonstration. Anything from red lentils, fruit and vegetables, even bricks have been handled with success. So, if you’re gripping, moving, holding, pushing, pulling, lifting or lowering Simmatic have the products and the knowledge to solve all your vacuum handling applications.

In 2022 Simmatic Automation celebrated 25 years in business. Established in 1997, Dale Simmonds our MD, had a vision to provide high quality handling solutions at an affordable price. Using his extensive knowledge, Simmatic has evolved to produce in-house end of arm tooling and industrial vacuum handling solutions.